Le conferenze saranno suddivise in due cicli di tre giornate, su Chennai (Madras) e Tirupur.

Il programma prevede:

e-Commerce in the Fashion Industry
E-commerce state of the art in Italy (bandwagon effect, numbers and players)
Selling products on-line: intrinsic variables that influence the success of an e-comemrce project
The specific needs of garment sector: visualisation, fitting and colour management. How to deal with them through customisation and tailor made products
Presenting experience goods (garment) through a “search goods” medium (Internet): building the virtual store experience
Case studies and projects under development

Channel Management and Brand Management
e-commerce and the management of the potential conflict with other distribution channels
e-Tailer
“Slow movers” products and Off-price retailers
Branding online
Case studies

The e-Business opportunity
Prospects of B2B in the manufacturers/subcontractors/retailers relationships.
Thinking  “e-business” before playing e-commerce
Building (and manage) customer & supplier relationship through the WWW
Case studies

Web Marketing, Wed Design & Community Management
The development of the web interface and the choices about information structure and presentation: Usability, Interactivity, Contents
Web based promotion of an e-commerce project: Search Engine Visibility, the power of on-line Communities (Blog), e-mail marketing
Case studies